CASE STUDIES:  Pharmaceutical Sector                                                                                                                

Case Study #1:  MediMedia - CRM Master Data Management 

Business Objective - MediMedia is an organization that has enjoyed sustained and organic growth over many years, driven by enthusiastic marketplace acceptance of it’s ever-expanding portfolio of products and services to the Pharmaceutical industry. MediMedia’s IT ecosystem can be described as more of a product of evolution rather than architecture, therefore an initiative has been launched to modernize it and make it a differentiating asset of the company. Investments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Data Warehousing. MDM has been recognized as a vital piece of this IT strategy, in order to ensure that these foundational enterprise IT application platforms will interoperate fully , efficiently and meaningfully, and that these investments actually deliver all of their potential value to the organization and it’s clients.

Solution - A2C was engaged to conduct a MDM Assessment to identify , classify, and capture MediMedia tactical and strategic requirements for Master Data to:

    ► Enable the strategic ERP, CRM, and DW enterprise initiatives to succeed

    ► Improve the organization’s ability to interoperate more effectively and seamlessly with its Pharma clients

    ► Improve and streamline the dissemination of higher quality Master Data across the suite of MediMedia’s new and legacy products and services

    ► Position MediMedia to discover, develop and commercialize a new generation of information-based products, by unlocking the insight potential of it’s data assets

Benefits - As a result of the engagement, MediMedia was able to achieve the following:

    ► Identify, describe, classify, and prioritize a holistic set of Master Data Management capabilities needed by MediMedia’s Triple-i Division, and enterprise-wide

    ► Identify and describe both a technical and organizational Strategy for MDM Architectures and Governance

    ► Create a high-level MDM roadmap of continuous delivery of business value and insight to the organization