Pharmaceutical Information Technology-A2C Information Technology

's Information Services practice has helped many Pharmaceutical companies to better understand their field

Sales Force Automation data in the areas of Analytics & Decision Support Services and in formulating a cohesive

and comprehensive Master Data Management strategy for their customer base.

Pharma Foundational Reporting
► Market Share
► Targeting
► Sales Activity and Call Plan Attainment
► Work Activities
► Reach & Frequency
► Objectives Attainment and Incentive Compensation

Pharma Analytics
► Customer Spend and other Regulatory Risk Mitigation
► Call Plan Optimization
► Customer Profitability
► Promotional Effectiveness and ROI
► Balanced Scorecarding

Pharma Predictive Modeling
► Customer Lifetime Value
► Customer Loyalty and Propensity to Churn
► Customer Influence Score
► Customer Network of Influence Value

Common Framework
► Single or multiple distributed Data Warehouses

- packaged or custom

       - 1 common framework
► Extensible by Your IT Staff
► Plug-n-Play Architecture for New Subject Areas
► Tool and Technology Agnostic

Thrive in Change
► Plug in any number of new or old:
       -Alignments
      -Sales Organizations
       -Customer Hierarchies
► Adapt to new acquisitions or spin-offs

Support for Differing Dimensional Perspectives
► True History for Sales & Marketing
► Recast to beginning of quarter for Incentive Compensation
► Recast to “What If” for Marketing and Operations Planning

True Scalability
► Ready for Multi-National (Language, Currency, Calendar)
►"Light Footprint" Global Conformity (Product, Customer,

Time, Geography)
► Common Meta Data Strategy